Diageo Reserve has announced the arrival of a new addition to its ultra-premium Ciroc vodka portfolio, Ciroc French Vanilla.
Inspired by the French style of making luxury ice-cream, the five-time distilled vodka is infused with a blend of vanilla and is made using French grapes.
The newest variant to Diageo Reserve’s portfolio has been introduced to engage with consumer interest in luxury and meet demand for ultra-premium flavoured vodkas.
Nick Temperley, Head of Diageo Reserve GB, commented: “Ultra-premium vodka is in high demand. The category is up 13.3% by volume, largely driven by Ciroc, which is up 37%. The brand is also leading growth in European ultra-premium flavoured vodka, which was up 128% by volume between 2014 and 2016. At Diageo, we’re committed to bringing innovative products to our customers to deliver on the consumer search for new and exciting drinking experiences – Ciroc French Vanilla is the latest example of this.”
Ciroc French Vanilla is the latest addition to the brand’s portfolio which includes Mango, Pink Grapefruit, Apple, Red Berry, and Pineapple variants
Ciroc French Vanilla (abv 37.5%) is available in the UK from October 2017 with an RSP of £41.05 for 70cl.
