Nisa has launched its latest Cider Festival, following the success of a similar promotion in March.
The event runs until July 29 and is supported with themed marketing materials and POS including shelf talkers, hanging signs, posters and gondola ends to help retailers to create in-store theatre and draw attention to the category.
Ciders on promotion during the festival include Kopparberg, Old Mout, Rekorderlig, Bulmers, Smirnoff and Merrydown.
Nisa’s Trading Controller for beer, ales and cider, Sam Yeadon, said: “Cider continues to perform well in our stores and we’ve timed our latest Cider Festival to coincide with the warmer summer weather, when customers are looking for something more refreshing to drink.
“Our previous Cider Festival events have been a great success and we’re confident that the event will provide a strong and competitive offer to our retailers and their customers, whilst driving an uplift in sales.”
