Chupa Chups is extending its jellies range with the launch of Chupa Chups Sour Bites and Tubes.
Both variants offer a mixed fruity flavour, coated with a sour dusting. Chupa Chups Bites are rainbow coloured, whilst Tubes are fizzy with a sour core.
Sour Bites and Tubes are both available in 120g £1.25 price-marked packs, 130g bags (RSP £1.50) and 30g singles that RSP at 70p.
To support the launch, influencers will highlight the NPD while live streaming from the Chupa Chups: Skate & Create world in the Roblox virtual universe. It will also be backed with mass sampling at popular teen attractions and locations across the UK, and advertising on TikTok and Snapchat.
Kim McMahon, Brand Manager at Chupa Chups, said: “Following the buzz of Chupa Chups Belts and Laces earlier this year, we’re thrilled to grow our jellies offering with Sour Bites and Tubes. We pride ourselves in launching on-trend innovations, and this range taps into the rise in popularity of sour flavours, appealing to our adventurous young audience looking to experiment with new candy formats.”
