Chupa Chups has announced a new year-long link-up with Excel Esports which sees the brands work together on an exclusive content series to coincide with the start of the electronic gaming league this month.
Both parties will collaborate on social media posts, including player celebrations like birthdays and achievements. The Chupa Chups logo will also feature on both the LEC and BTXL players’ jerseys, which are due to be released in the coming weeks.
Sally Fenton, Brand Manager at Chupa Chups, said: “We are thrilled to have found a partner in Excel Esports, an organisation that shares many of the same values and audience, with both youth and fun in our core identities. The partnership was long-awaited given the numerous times our consumers have said that lollipops are the favourite sweet to enjoy while playing!”
