Budweiser has teamed-up with Uber to offer everyone in the UK a free ride home from their Christmas Eve festivities.
With 24 December falling on a Saturday for the first time in five years, over a quarter of Brits claim that they will be taking advantage of the weekend and heading out to celebrate with friends and family before Christmas Day.
The offer will be available on Uber’s first tier UberX service between 4pm and midnight on Saturday 24 December 2016 to both new and existing Uber users, with rides up to a value of £15 – they can be redeemed by visiting budweiser.co.uk and registering details. All new Uber users are also still entitled to a free ride up to £15 on Budweiser throughout the rest of December as announced earlier in the month.
Steph Okell, marketing manager, Budweiser UK, said: “We’ve run a lot of responsible drinking campaigns in the past, but for 2016 we wanted to take our commitments to the next level with an initiative of epic proportions that would really have an impact. We want to spark as many conversations as possible and if we can deter people from getting behind the wheel after drinking.”
Earlier this month, Budweiser kicked off its Don’t Drink & Drive Campaign with the UK debut of its Helen Mirren advert. The unorthodox ad, which featured in the Super Bowl this year, delivers a straight-talking, uncensored and powerful responsible drinking message.
Budweiser has also partnered with the Department for Transport, in support of its THINK! Christmas drink drive campaign.
