Spar Scotland threw a Christmas party at its Greenock shop on Friday 6th December to celebrate the return of its Big Deals of Christmas national brand campaign.
Launched in Spar Scotland stores in October, this year’s campaign comprises more promotional offers. The campaign is supported by a national media plan bringing the deals to life, including TV advertising on STV, in-store POS displays, digital screen promotion, social media support, and an E-Blast collaboration with the Scottish FA. A Spar lorry specially wrapped to promote the campaign is travelling all over Scotland.
The party at the newly refitted Greenock shop, which recently returned to Spar, had a face painter present, along with giveaways, product sampling and the chance to walk away with vouchers for CJ’s breakfast or hot drink. The store gave away £5 vouchers to the first 25 shoppers who visited the store from the start of the party at 3pm and will match the value of the voucher redemptions before the end of the year in a donation to their national charity partner, Marie Curie. There was a chance to win further prizes by playing Spar Scotland’s iconic spinning wheel, sample delicious food from local baker Aulds and Spar’s own food-to-go brand CJ’s. Rollover and Barista Bar were among the Spar Scotland suppliers who provided goodies for shoppers to enjoy, and there was a special guest appearance from Santa Claus.
Spar Scotland recognises the importance of supporting local communities and a £500 presentation was made to the Ardgowan Hospice and animal charity Underheugh Ark, organisations close to the hearts of the team at Spar Greenock.
Leonna from the Ardgowan Hospice said: “We are incredibly grateful to Spar for hosting their Christmas Party and support of Ardgowan Hospice. Events like these not only bring moments of joy to the community but also provide vital funds that enable us to continue delivering compassionate care to those who need it most. Thank you to Spar and everyone involved for making a meaningful difference this festive season!”
Since converting back to Spar, the store has introduced new signage, categories and ranges, as well as new layouts and an expanded range, which includes Spar own label.
In addition, new retail technology has been added with electronic shelf edge labels and digital screens.
The new CJ’s food-to-go offer includes a Barista Bar hot drinks offer, Amazon lockers, Paypoint, Payzone, National Lottery, F’real, Tango Blast and Slushee.
Paula Middleton, Spar Scotland Head of Marketing, said: “We are delighted to have Greenock back in Spar and to celebrate its return by providing local shoppers with a Christmas party on Friday 6th December.
“It is also a great opportunity to celebrate our BIG Deals of Christmas campaign which is all about giving our shoppers great offers and delivering value in the run-up to Christmas. Working with some of the biggest market-leading brands, ensures our stores have engaging promotions and tailored offers.”
In addition to promoting the exciting deals available in Spar stores like Greenock, Spar Scotland is undertaking a range of community and charity-based activities to support local organisations during the holiday season.
Middleton added: “We are proud to support local communities. Over recent months, we have been involved in Christmas carol concerts in Dundee, Aberdeen, and Inverness. We have continued supporting the Bank On Us foodbank campaign with the Glasgow Times, donating Spar mince pies and providing Spar vouchers to Marie Curie hospices across Scotland. We have also been running a social media competition where care homes in Scotland can win a Christmas party on us. Supporting local charities at this time of year not only spreads joy to those in need but it also strengthens the bonds we are making within our community.”
