Walkers has launched a new TV advert to support its ‘Choose or Lose!’ campaign, which is on air until the first week in October.
‘Choose or Lose!’ was launched at the end of July. It gives customers the chance to decide the fate of some of Walkers’ most popular variants. Until October 22, shoppers can vote to keep a classic flavour or replace it with a new one. The challenger flavours are all firm favourites in other countries.
Salt & Vinegar is up against Lime & Black Pepper from Australia; Prawn Cocktail takes on Paprika from Spain; and Smoky Bacon squares up to Bacon & Cheddar from the USA. The outcome will be determined by the number of single packs bought in-store (80%) and by an online vote (20%), leaving the decision firmly in the nation’s hands.
The new advert features a woman who is dithering over which flavour of Walkers crisps to choose from a store. She is suddenly thrown into a gameshow hosted by Gary Lineker. The audience is split between Salt & Vinegar and Lime & Black Pepper supporters, both groups cheering on their flavour. Torn between the two, tension mounts until the woman finally selects Lime & Black Pepper, much to Lineker’s shock and the delight of the new flavour’s fans. Now back in the shop, the woman discovers that the Salt & Vinegar packs have disappeared from the display.
Thomas Barkholt, Marketing Director at PepsiCo, said: “We’ve really highlighted the opportunity to vote in our new TV ad as we know our customers feel passionately about their favourite flavours and like to have their say. We’re confident that the new TV ad will create awareness and inspire demand for ‘Choose or Lose!’, driving sales of Walkers crisps for retailers.”
