Premium chocolate drink Chocomel is raising brand awareness with its latest burst of promotional activity, that includes advertising, sampling and influencer content.
A comprehensive digital media campaign delivered across YouTube, Facebook, Instagram and TikTok sees the brand work with more than 60 influencers as part of its ‘Sharing Not Required’ campaign. This encourages consumers to choose both Chocomel and themselves, with the tagline ‘There is no we in Chocomel, but there is a me’.
A four-week sampling campaign will deliver 225,000 Chocomel samples in 250ml cans to shoppers in high footfall areas across the UK. The activity will be supported with the issue of free Chocomel coupons, redeemable at five major retailers, as well as nationwide out-of-home advertising.
There will be Chocomel in-depot takeovers at United Wholesaler Grocers, as well as POS trials in Parfetts and Premier Stores. POS is also planned at Sainsbury’s, Tesco and Asda sites countrywide. The brand expects to deliver a 25%+ uplift across its 250ml format as result.
Gabriella Sudall, Marketing Manager NPD (Chocomel) at FrieslandCampina UK, said: “Since launching in the UK in 2019, Chocomel has captured the imagination of UK shoppers with its great taste and vibrant branding.
“We know that once consumers try Chocomel they have a high repeat purchase frequency. By investing in this summer’s three-pronged campaign approach, we have an expected reach of 85 million, guaranteed to raise awareness and recruit new fans as we bring the brand to an even wider audience.”
