Scotch whisky brand, Chivas Regal, has announced Formula 1 driver Charles Leclerc as its Global Brand Ambassador.
The multiyear partnership will celebrate creativity and personal achievement by diving into Leclerc’s hobbies, principally his love of music. A self-taught pianist, the driver has clocked up more than 50 million streams on Spotify with his compositions.
The collaboration will be launched with a one-night-only pop-up piano bar on 11 March in Melbourne, ahead of the 2025 Formula 1 season opener in the city later that week. As well as Chivas Regal x Charles Leclerc whisky cocktails, VIP guests and a limited number of lucky fans will also be in for a musical treat when the driver swaps the pit lane for the piano stool.
Further events are in the pipeline and fans can keep up to date by following @ChivasRegal on Instagram or visiting Chivas.com.
