Chicago Town has launched a £1.5m multimedia campaign to showcase how the frozen pizza brand “goes to town” on getting pizza inspiration from Chicago.
The brand appears across an array of national out-of-home media, including bus stops, railway stations and the London Underground in ads that tell the story of why it goes to Chicago for inspiration. These feature the brand’s Takeaway, Tiger Crust and Deep Dish pizzas.
The campaign is supported by an on-pack competition that gives consumers the chance to experience Chicago for themselves, with 11 trips to be won. Running until the end of July, the competition will see winners stay at the Chicago Townhouse, where they will be treated to a three-night stay, a pizza bus tour, a pizza making class, a boat tour and a £300 spending allowance.
A four-week Absolute Radio partnership also saw both the Sarah Champion Weekend Breakfast and the Dave Berry Breakfast Show offer up a trip each for their listeners as prizes.
Rachel Bradshaw, Marketing Manager from Chicago Town, said: “We are lucky enough to regularly visit the incredible city of Chicago to stay up to date on pizza trends and ensure we’re always offering the tastiest Chicago-inspired pizzas, and we want to give our pizza fans the opportunity to experience the Chicago pizza scene for themselves.”
