Chicago Town has launched ‘Who Knew?’ – a new multi-media campaign intended to bring attention to the frozen pizza brand’s new flavours and highlight the distinctiveness of its crusts and ranges.
Live now, the campaign runs until the middle of March. A new TV ad sees some of Chicago Town’s new flavours – Salt ‘n’ Pepper Chicken, Cheesesteak and Picante Nduja – brought to life.
Other activities include cinema, video-on-demand, out-of-home and social media.