American snack brand Cheez-It, which made its UK debut last year, is giving independent retailers the chance to win a whopping £10,000.
To enter the convenience-exclusive competition, retailers need to order a free POS bundle, which comprises a wobbler, shelf strips, and aisle fins, via the Kellogg’s Vantage website or through the QR code live now across all print and digital adverts. Once received, entrants just need to text photos of all three assets live in their store to 81155. The winner will be chosen at random.
Cheez-It has achieved £10.4m in value sales since it landed on shelves across the country last summer, becoming the biggest ‘Large Sharing’ NPD of the last four years. The brand has already won over 2.5 million shoppers, driving an 8.6% penetration in the market, with a 26% repeat rate.
Kellanova is supporting Cheez-It with an ongoing £18m marketing investment.
