US snack brand Cheetos has relaunched in the UK, with the unveiling of a new flavour accompanied by updated packaging across its Twisted Sweet & Spicy range.
The new Fiery Jalapeño & Cheese variant is available now as a 105g sharing bag (RSP £2), and in two price-marked packs – 70g (£1.49 PMP) and 27g (49p PMP).
New Twisted Sweet & Spicy packs will benefit from a bold, eye-catching design that emphasises the brand’s American heritage and is intended to resonate with Gen Z. They will be available from April in a 120g sharing bag (RSP £2/£1.50 on promotion), an 85g £1.49 PMP, and a 30g 49p PMP.
The relaunch will be bolstered with in-store shopper support and a new TikTok campaign, which will see the brand partner with Gen Z influencers. The media burst will be live from late April, with additional support appearing later in the year.
