PepsiCo has launched a new on-pack promotion across Walkers Max and Doritos, giving shoppers the chance to win tickets to the UEFA Champions League 2024 final alongside instant cash prizes.
To take part, shoppers need to purchase a promotional pack of Walkers Max or Doritos, scan the QR code, then enter their details and pack code on the website. Entrants will find out instantly if they have won a £10 cash prize. All entries are automatically entered into a grand prize draw to win a pair of tickets for the final, as well as transport and accommodation.
Walkers Max is supporting the promotion, which runs until 31 March, with a digital and influencer campaign to drive awareness of the prize.
Fiona Tomlin, Chief Marketing Officer at PepsiCo, commented: “The UEFA Champions League 2024 final represents a prime opportunity for retailers to take advantage of the excitement from football fans across the nation. Our on-pack promotion will really help to support retailers in maximising the football opportunity through sales of savoury snacks.”
The promotion is the first in a number of football-focussed campaigns PepsiCo has planned for 2024.
