Chambord, the French black raspberry liqueur from Bacardi Brown-Forman Brands, is targeting its core female audience this summer with the return of its ‘Because No Reason’ advertising campaign.
The campaign aims to capitalise on the continued growth of the sparkling wine category and features two TV adverts, ‘Flamingo’ and ‘Trumpet’, which will air in July and August.
The adverts are designed to connect with “sassy and glamorous independent females”, and the campaign “celebrates the free-spirited mindset that is typical of the core target audience”.
Hilary Brown, Senior Brand Manager Brown-Forman, commented: “Chambord has seen great success in the UK in recent years, experiencing strong +31% double-digit volume growth and we’re committed to supporting our customers to maintain this level of demand through impactful marketing”
