Mars Petcare has launched a natural-inspired range under its Cesar premium dog brand.
The new range features a multipack format, and the brand’s first wet multi-serve option – Cesar Natural Goodness Cans – that caters for two to three servings. Available now, the products are available in 100% recyclable packaging, contain 100% natural ingredients with vitamins and minerals, and are grain-free.
The launch is supported by TV, digital and in-store promotion.
Three flavours are available:
- Rich in chicken, garnished with sweet potato, peas & cranberry
- Rich in beef, garnished with carrots, green beans & herbs
- Rich in lamb, garnished with carrots, potatoes & spinach.
The chicken and beef variants are both available as single cans (RSP £1.80). A multipack of six (two cans of all three flavours) RSPs at £10, or £8 on promotion.
Arthur Renault, Marketing Portfolio Director at Mars Petcare said: “Half of our Cesar shoppers wanted the brand to offer a multi-serve option and we listened.
“The range is designed to offer shoppers something even more luxurious to Cesar’s core range. It’s clear that many pet owners are unwilling to compromise on the quality of the food they purchase for their four-legged companion.”
