American energy drinks brand Celsius, which is currently available in the UK from Tesco, WH Smith and Amazon, is rolling out across major grocers, independents and convenience stores from 3 February.
Celsius comes in four fruity flavours: Peach Vibe, Fantasy Vibe, Cosmic Vibe and Sunset Vibe. All are available in 355ml plain (RSP £1.85) and £1.79 price-marked packs.
With vitamins C, B12, B6, and B5, Celsius is designed to support the body’s natural functions while limiting fatigue.
It also contains zero sugar and 200mg of caffeine per 355ml can – or 282mg per 500ml of liquid – the same as a can of Prime. For comparison, Monster, Relentless, Rockstar and Red Bull all contain 160mg per 500ml.
The launch will be supported with a number of activations across the UK, including F1 campaigns and collaborations with big-name brand ambassadors.
The brand is the fastest-growing, third-largest energy drink in the US, with over $2.7bn in sales and contributing to 28% of category growth.
