Kraft Foods is launching Cadbury Dairy Milk Bubbly Mint from today, following the success of Cadbury Dairy Milk Bubbly and Cadbury Dairy Milk Bubbly Mini. The launch of the new tablet with a thin layer of mint creme on top of aerated bubbly milk-chocolate, is being supported as part of the overall brand activity with a £2m marketing campaign, using social media, TV advertising, experiential marketing and POS.
The new variant is aimed at bringing lapsed female shoppers back to the tablet category and Kraft Foods is confident that Cadbury Dairy Milk Bubbly Mint will drive incremental sales for an already popular brand.
Cadbury Dairy Milk Senior Brand Manager at Kraft Foods, Benazir Barlet-Batada, commented: “This fun new variant stays true to the Cadbury Dairy Milk values of high quality and a wonderful taste experience. The consumer response to both the Cadbury Dairy Milk Bubbly tablet and Cadbury Dairy Milk Bubbly Mini single has been overwhelmingly positive and we see this new SKU as a further opportunity to help retailers boost incremental sales, particularly amongst female shoppers.”
