Kraft Foods
Following the launch of Cadbury Dairy Milk (CDM) Bubbly earlier this year, Kraft Foods is launching a “self eat” version of CDM Bubbly. The CDM Bubbly Mini bar is made using the same innovative bubble moulds as its larger counterparts, to give consumers a fun and unique taste experience. Kraft says it anticipates that CDM Bubbly Mini will drive female sales in the singles market.
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