Coca-Cola European Partners (CCEP) has launched a new Appletiser 250ml can format.
The lightly sparkling 100% apple juice will be available in 250ml cans from early March, replacing the 330ml can format. Joining the original variant in this new format will be the Apple and Pomegranate flavour, launching in a can for the first time.
The product will be available in a 69p PMP, as well as a six can multi-pack.
A social, digital and online media campaign, coupled with sampling activity, will support the launch. Retailers will also receive point of sale materials.
Appletiser has enjoyed growth of 10.1%, over the past year, and CCEP is looking to tap into the expansion of the £167m adult soft drinks sector with this latest launch.
Simon Harrison, operational marketing director GB at CCEP, said: “This latest innovation will appeal to adults looking for a more sophisticated on-the-go choice whilst offering consumers one of their five a day. We’re confident that the new format will help retailers increase their sales of adult soft drinks.”
