Coca-Cola Europacific Partners (CCEP) has launched a new initiative in partnership with wholesalers to donate the equivalent of up to 300,000 meals to FareShare, a food redistribution charity.
Running until 6 January 2025, CCEP will donate the equivalent of five meals to FareShare for every Coca-Cola Zero Sugar 6 x 2L pack purchased during the promotion across 108 Booker participating wholesale depots, up to a maximum donation of 100,000 meals.
Throughout December, CCEP will also donate the equivalent of five meals to FareShare for every Coca-Cola Zero Sugar 12 x 500ml pack purchased during the promotion across 100 Unitas and Bestway participating depots, up to a maximum donation of 200,000 meals.
The promotion is supported by depot displays, pallet shrouds and digital screens, alongside digital assets that wholesalers can share through their own comms channels.
The activity coincides with CCEP’s recent milestone of providing seven million surplus soft drinks to FareShare since 2017.
The promo also runs alongside Coca-Cola’s commitment to donate the equivalent of one meal per person that attends the Coca-Cola Christmas Truck tour. Coca-Cola aims to donate the equivalent of up to a total of one million meals via FareShare this festive season.
