Saputo Dairy has unveiled new resealable side-opening packaging for its Cathedral City brand.
The brand said it is the first in the UK to introduce side-opening block cheese packaging which is resealable. Launching across the entire Cathedral City block range, the new packs will roll out in stores from 13 June.
The redesign means consumers can slide the cheese in and out of the pack without touching the bare cheese block, so they can slice or grate it straight from the packet. The updated packaging also keeps the cheese fresher for longer as the shorter zip makes resealing easier. It also reduces the plastic content by 6%, saving 40 tonnes of plastic a year.
In consumer trials, over 60% of users preferred the new side opening format. Almost three-quarters (73%) of those polled also agreed the zip lock would keep their cheddar fresher for longer and would be easy to open and reclose multiple times.
Neil Stewart, Cathedral City Marketing Controller at Saputo Dairy UK, commented: “Research has told us that consumers are looking for ease and convenience when using their block of cheese. Hygienic handling and the ability to keep the cheese as fresh as possible were also key considerations and our new side opening, resealable packs achieve all of those things.
“The fact we are the first brand on the market to introduce such a pack demonstrates the commitment, passion, and expertise that we at Cathedral City put into everything we do.”
The new packaging, which follows the brand’s recent redesign, will replace Cathedral City’s current top opening packs. Last month Saputo revealed a new brand identity for Cathedral City featuring a modern, redesigned city scene and new SKU-specific colourways to complement the brand’s signature burgundy.
