Cathedral City has relaunched its 200g price-marked packs (PMPs) in both its Mature and Extra Mature varieties across the convenience and wholesale channels.
Relaunched packs are price marked at £2.59. Plain packs are also available.
The move follows recent shopper research which found that 78% of consumers are now ‘very value-led’ and 66% are actively seeking ways to extract more value from or reduce the cost of their weekly shopping trips.
Cathedral City cheese is purchased by 43% of UK households.
Abi Armson, Senior Brand Manager at Cathedral City, said the relaunch reaffirms the brand’s commitment to providing value for money without sacrificing the premium quality it is known for.
