Ready meal maker Oscar Mayer has teamed up with British cheese brand Cathedral City to launch a new chilled range that includes Lasagne, Cottage Pie, Chicken & Pasta Bake and Macaroni Cheese – all of which come in packs that feature an ‘Our Cheesy’ strap.
The range boasts at least 30% more cheese than the nearest own-label equivalent product.
This is the first time Cathedral City has appeared in a chilled meal range and follows the brand’s collaboration with Heinz on a new range of ‘cheesy beanz’.
The partnership seeks to move ready meals beyond being simply functional purchases and aims to deliver convenient, affordable meal solutions that are also restaurant-quality.
Gordon Walsh, Chief Commercial Office for Oscar Mayer, said: “We want to tear up the rule book and reverse the out-dated perceptions of ready meals of old, packing our products with plenty of inspiring and indulgent flavours.”
