Cathedral City has launched ‘Our Naturally Smoked Cheddar’.
Saputo Dairy UK says the move marks the first time a naturally smoked cheddar has launched in the pre-pack cheese category.
‘Our Naturally Smoked Cheddar’ sits as part of Cathedral City’s new ‘Best of British’ range alongside new ‘Our Red Leicester’. Both SKUs are available in a 300g block format.
The smoked market is worth £18m, made up of 86% own-label products.
Naturally smoking cheese ensures that its texture and quality is preserved and also results in a better overall flavour throughout.
Commenting on the new cheese, Louise Reuby, Controller of Innovation for Cheese at Saputo Dairy UK, said: “Naturally smoked over oak chips, it’s a perfectly balanced, delicate smoked cheese, which is testament of our ongoing commitment to innovation, and we are incredibly proud to be one of the first to introduce this on-trend flavour to the category.”
