Cathedral City is back on TV screens with its new ‘City’ campaign, which runs until 7 July across national TV slots and social media.
The £2.5m campaign is expected to reach an estimated 15.4 million UK households and 83% of family households, a core audience for the cheese brand.
It aims to show how Cathedral City can elevate everyday cheese usage occasions. Food made with Cathedral City is at the heart of the campaign, from a heaped cheesy jacket potato to a melting cheese toastie.
Cathedral City Senior Brand Manager Abbie Pollington said: “From ‘Oooze City’ to ‘Food Envy City,’ the campaign will immerse audiences in the joy that Cathedral City cheese brings to our most popular meal occasions.
“Think lunchtime jacket potatoes, toasties, and pasta bakes; cheese is the hero ingredient in so many hearty favourites throughout the day. We hope that our campaign persuades audiences to choose Cathedral City, to elevate their meals.”
