Get snacks cracked with Mondelez International!
Market overview
The UK Snacks category is currently worth £41.6bn[1] and, with a growth rate of +3.7%[2], it is out-performing the rest of the food and beverage market.[3] Not only do snacking products build basket size, they also drive footfall and are highly incremental to growth. It’s therefore an important category for retailers to get right.
The majority of snacks are currently consumed at home but there continues to be a marked shift towards on-the-go consumption. Suppliers must adapt their ranges to tap into this trend by offering easy-to-eat options – and retailers have a key role to play in making them easy to shop.
“Our consumer insight shows that 70% of adults snack while on the go,[4] and by stocking the right products, retailers can take advantage of a great opportunity to drive sales. Mondelēz International has launched a number of snack innovations that deliver on taste and are helping drive value in the market.”
Susan Nash, Trade Communications Manager, Mondelēz International
Savoury Snacks
Well-being is a significant trend that is changing consumer eating habits in the savoury snacks category; consumers are looking for permissible snacks, which is driving a shift away from snacks that are considered unhealthy.
Breakfast on the go
‘On-the-Go’ breakfast formats present an extremely important opportunity for retailers in the snacking category, as 64 per cent of people agree that breakfast is the most important meal of the day[5], yet one in three skip it[6].
Snacking Cheese
Snacking Cheese equates to 22 per cent[6] of Total Cheese and – alongside Continental Cheese – is continuing to help drive growth in the category as a whole. Mondelēz International holds a 45 per cent[7] share of the Snacking Cheese market.
Confectionery
Confectionery is the number one snack[8] and the most impulsive category available to convenience stores[9]. This scale and impulsivity means that it is a critically important category in stores and if its potential is fully maximised, it can play a huge role in driving incremental sales.
Top tips for snacking products
- Focus on the bestselling lines.
- Have a range that covers all need states.
- Place bestsellers in the bestselling area (‘central point of vision’).
- Use manufacturers’ point of sale material.
- Make the most of brand investment – have displays in store when consumers will be most aware of products as a result of advertising or media investment.
- Don’t forget the basics; keep fully stocked and keep the display tidy.
- Group products with similar attributes adjacent to each other (e.g. ‘containing nuts’)
- Combine single serve beverages, savoury and sweet snacks within or near other fixtures to maximise shopper convenience and cross purchasing opportunities.
- Within product formats and segments, and without moving bestsellers away from the bestselling locations, group brands together.
- Customers expect on-the-go snacks to be at the front of the store, so site relevant products here to ensure ‘grab and go’ shopper satisfaction.
For more information on snacks and snacking visit www.deliciousdisplay.co.uk.
[1] Kantar MAT to w/e 18.06.17
[2] Kantar MAT to w/e 01.01.17
[3] Kantar Total Market to w/e 16.06.17
[4] Based on Kantar usage data, 52 w/e 06.12.15
[5] Engage Research for Mondelēz International U&A July 2015
[6] Kantar World Panel, Aug 2015
[7] Nielsen to w/e 24.12.16
[8] Nielson all categories GB MAT July 2012
[9] CPT tracking program – Spring 2012
