Trebor has unveiled ‘Cash in a Flash,’ a brand-new consumer promotion activated exclusively in the convenience channel via bespoke point-of-sale materials and live from 29 July.
Available across the complete range of Trebor products, the off-pack promo gives consumers the chance to win by purchasing any Trebor product and sharing a snap of the pack on treborcash.com.
Over 1,000 cash prizes are up for grabs on the spot, including £1,000. Winners are guaranteed every day of the promotional activity.
‘Cash in a Flash’ is the second convenience-exclusive campaign from Trebor this year. ‘Get Minted’ delivered a 6.2% sales uplift across the brand’s singles range in independent and symbol group stores.
Mondelez advised retailers to display the promotional point-of-sale materials in store for the duration of the competition to encourage entries. These include wobblers, posters and counter-top units.
Amy Lucas, Brand Manager for Trebor UK at Mondelez, said: “We know 50% of mint purchases are made on impulse, so product visibility is absolutely key to sales success. Our ‘Cash in a Flash’ promotion will help create a buzz in-store and drive incremental sales for retailers.
“The top three best-selling candy singles in Independents and Symbol stores are Trebor packs – Extra Strong Peppermint, Softmint Spearmint and Softmint Peppermint – so it’s important we lead the category in supporting retailers with fun and rewarding promotions to continue to drive mints sales.”
For further enquiries, retailers can telephone Mondelez on 0870 600 0699, email retailer.services@mdlz.com or visit deliciousdisplay.co.uk.
