In a move that will no doubt have little impact on lager sales in Scotland, Carling has brought back its limited-edition FA Cup-themed cans to celebrate its partnership with the Emirates FA Cup.
New single and multipack cans, featuring the FA Cup trophy and Wembley arch, are available now and are supported by social media activity.
The brand is also sponsoring talkSPORT’s Emirates FA Cup and UEFA Nations League coverage, with Carling branding featuring prominently on match previews and reviews on talkSPORT Drive.
Carling also has a number of other ties with football across the UK at all levels, including a partnership with the SPFL.