Weetabix is launching Crispy Minis Caramelised Biscuit, available from February with an RSP of £3.49.
The launch will be supported by shopper marketing activities, paid media channels and influencer campaigns, which will take place between March and April.
HFSS compliant, Caramelised Biscuit is the third permanent flavour within the Crispy Minis product range, which includes Fruit & Nut and Chocolate Chip.
Initial listings in February include Asda, Morrisons, Iceland and Ocado. A wider roll out between March and June will take in Sainsbury’s, Morrisons, Tesco, Waitrose, Co-op, One Stop, Nisa, Booker, Farndon, Spar and Unitas.
