Diageo has unveiled a convenience-first support plan to bolster the recent launch of Captain Morgan Original Spiced Gold mixed with Pepsi Max.
This kicked off with a teaser campaign, gifting retailers up and down the country with an exclusive first look and taste of the new RTD. Retailers were offered an array of bespoke POS suites alongside free stock to deliver stand-out instore activations and create a buzz on social media. These retailers will be entered into a prize draw, where the retailer that shares the best imagery across socials will have a chance to win six months’ worth of stock.
A consumer launch event was also held, where retailers and industry insiders mixed with DJs, Love Island stars and social media influencers.
Retailers who want to add some spice to their own store should register for Diageo One to access marketing advice and bespoke POS solutions.
