Captain Morgan is expanding its portfolio with the launch of Captain Morgan Black Spiced rum based spirit (40% ABV).
The 70cl bottle (RSP £23) is available now exclusively on Amazon and TheBar.com, before rolling out into the wider convenience, wholesale, grocery and on-trade channels from September.
The new product is a “smooth, premium spiced spirit drink, boasting a full-bodied flavour with notes of vanilla, black cherry, and caramel” and comes in a bottle designed for maximum on-shelf standout.
Captain Morgan Black Spiced joins the brand’s range of rum-based spirits that includes Captain Morgan Sliced Apple and Captain Morgan Tiki, which is currently Britain’s no.1 flavoured, rum-based spirit.
Eleanor Morgan, Captain Morgan Marketing Manager at Diageo GB and no relation, said: “We are proud that Captain Morgan has been able to maintain incredible popularity with consumers thanks to the brand’s ability to innovate and be at the forefront of market trends. We know that rum presents a huge opportunity for retailers and operators, and this latest innovation is set to help tap into new occasions.”
The launch follows the adoption of a new pack design across Captain Morgan’s entire portfolio and builds on the brand’s ‘Spice On’ campaign, which launched last year.
