Karate-kicking French footballer-cum-philospher, Eric Cantona, is once again gracing packs of Kronenbourg 1664.
Last year, Cantona’s picture on pack led to a 25% growth in value for the beer.
The message ‘Iconic, Adored, a Taste Suprême’ is also highly visible, alongside Cantona’s signature. The full range benefits from the new design, which is certainly eye-catching, and which brand owner Heineken hopes will deliver a similar uplift in sales as in 2016.
“We’re thrilled to be featuring this true icon on our packs once again,” said Toby Lancaster, category and shopper Marketing Director at Heineken.
Expecting another strong performance this year, Lancaster added: “We’re confident the premium new look will attract more shoppers to Kronenbourg 1664’s ‘Taste Suprême’, bringing a summer sales boost to stores across the UK.”
The limited-edition Eric Cantona packs are available to order now across all of Kronenbourg 1664’s bottle and can packs.
