Camelot, operator of The National Lottery, has unveiled two special National Lottery draws.
First up will be the £15m Lotto ‘Must Be Won’ draw tomorrow (18 September). This takes the total in special Lotto ‘Must Be Won’ draw jackpots to £35m in just two weeks, after the £20m ‘Must Be Won’ on 4 September, which rolled down and saw more than 1.5 million players pick up £5 and a Lucky Dip, boosting retailer commission and money spent in store.
In addition, a EuroMillions Super Jackpot draw will see a mammoth £107m jackpot up for grabs on Friday 24 September. The draw will provide an expected 71% sales uplift for retailers. National Lottery retailers should have already received POS for the EuroMillions draw and should site this immediately to maximise sales.
Camelot’s Retail Director, Jenny Blogg, said: “We’re expecting a huge player turnout in retail for these upcoming special event draws – after what has been a fantastic National Lottery campaign in retail for the Tokyo Summer Olympic and Paralympic Games. This will no doubt lead to increased footfall and sales around the two draws, and should give retailers a sales boost as we wave goodbye to a hugely successful summer.
“I’d like to say thank you to each and every National Lottery retailer for all your hard work this year – as always, this is key to helping The National Lottery raise around £36m each week for Good Causes, including funding for our hugely successful TeamGB and ParalympicsGB athletes.”
Meanwhile, 25 lucky National Lottery retailers attended the ParalympicsGB Homecoming event at London’s SSE Arena on 12 September after winning tickets via Camelot’s National Lottery Retailer Hub, which offers retailers who have registered more than just cash prizes from its rewards initiatives.
