Camelot has appointed Alex Green as its new Retail Director.
Green started his career in retail, working in sales for companies, such as British Gypsum, before joining Camelot as a Retail Field Sales Executive in 2004. He then joined Camelot’s Marketing team in a Scratchcards product management role before becoming responsible for overseeing all of The National Lottery’s scratchcard and online instant win game launches, as well as above-the-line communications for scratchcards.
Green then moved into Camelot’s international business, Camelot Lottery Solutions (then Camelot Global), in 2015 as a Marketing Consultant – where he provided advisory services to a number of other international lotteries, as well as helped write the successful Camelot Illinois bid – before returning back to the UK business in 2017 as Head of Instant Games. He was appointed Head of Games in 2019, when the role was expanded to include draw-based games.
In his new role, Green will be responsible for overseeing all aspects of Camelot’s retail operations.
Green said: “Our retail offering has since moved on quite a lot, but one thing that’s been consistent throughout is our fantastic retail partners. They’re the public face of The National Lottery and the importance of their role in helping to raise over £30m a week for good causes cannot be overstated enough.”
Green replaces Jenny Blogg, who has been promoted to the role of Commercial Director.
Blogg added: “Alex knows the portfolio of National Lottery games inside and out, so was a natural choice for this role. In-store sales make up around 55% of all National Lottery sales, and I know Alex will do an excellent job of leading our Retail Team and ensuring our dedicated retail partners continue to make the most of having The National Lottery in their stores.”
