Camelot is promising a ‘Super September’ for National Lottery retailers with three special event Lotto and EuroMillions draws taking place across the month.
There will be a £20m ‘Must Be Won’ Lotto draw on Saturday 2 September and special POS for the draw should have already landed at retailers.
Retailers will then be able to capitalise on millions more in prize money that will be up for grabs less than two weeks later, with a EuroMillions 10 UK Millionaires Guaranteed draw taking place on Friday 15 September, which will see 10 lucky UK players will be in line for £1m each.
There’s also the EuroMillions mega jackpot that will be on offer as standard and special POS for the draw can be sited from Monday 4 September.
Completing the ‘Super September’ will be an estimated £110m EuroMillions Super Jackpot draw on Friday 29 September. Retailers can begin siting POS from Monday 18 September.
Camelot’s Head of Field Sales, Karl Southworth, said: “We’ve got a super September of draws lined up for National Lottery players and retailers. This will present lots of additional sales opportunities, as players come into stores looking for their ticket to the millions of pounds on offer.
“As always, there are a number of things retailers can do to boost sales, including talking to customers about the big draws, suggesting they buy a Lucky Dip ticket with their groceries, and making sure special POS is sited and ready to draw attention to the enormous prizes on offer.
“And remember, every single National Lottery ticket sale contributes to the £30m raised by players each and every week for
