Camelot expects bumper seasonal sales

Lottery terminal

Camelot is predicting mega sales for National Lottery retailers this festive season thanks to two special event draws and in-store seasonal activity.

A £15m Lotto ‘Must Be Won’ draw will provide retailers with the perfect opportunity to boost Lotto sales by up to 95% ahead of the draw. Less than a week later, on 31 December, a special EuroMillions UK Millionaire Maker draw will make a guaranteed 10 UK millionaires in one night. The draw is expected to provide retailers with a sales uplift of up to 84%.

Lotto ‘Must Be Won’ POS will be landing in stores this week, while POS for the EuroMillions New Year’s Eve draw will begin landing on 29 December.

There’s also a range of Christmas-themed National Lottery Scratchcards that would make for the ideal last-minute Christmas gift or an excellent card filler, including £20,000 A Month For A Year Christmas, Christmas Advent Calendar, Christmas Lines, and It Pud Be You.

Rounding off this year’s Christmas line-up is a EuroMillions New Year’s Eve bonus event – where retailers can earn a £10 bonus for uploading an image of the special UK Millionaire Maker event draw POS to the National Lottery Retailer Hub – and a 12-day Christmas countdown, which will see retailers receive a Christmas-themed email from Camelot each day in the run up to Christmas with some festive reminders to help maximise National Lottery sales.

Camelot’s Retail Director, Jenny Blogg, said: “As always, there’s a few things that retailers can do to help maximise the sales opportunities around this time of year, including making sure all POS is sited, suggesting a Scratchcard game to customers which they can gift to friends or family, and reminding customers to buy a ticket at the till. All this will go towards helping National Lottery players continue raising over £30m every week for Good Causes.”

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This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.