Camel is celebrating its centenary this year and to recognise this landmark, JTI is launching a series of limited edition packs for its Premium cigarette brand. Rolling out nationally across Camel Blue 20s from 1st June, the LEPs (rrp £7.98) will be available in all sales channels for two months whilst stocks last. To support this milestone, JTI is inviting retailers from across the UK to be part of the celebrations with a competition to win a trip to New York.
To take part in the competition, retailers simply need to complete an entry form, attach three Camel outer barcodes and send them to JTI. The competition entry forms will be available in selected cash and carrys in June and within the trade press throughout June and July. Retailers must return their completed entry form and barcodes by 31 July for a chance to win.
Jeremy Blackburn, JTI Head of Communications, comments: “Since its launch Camel has inspired creativity the world over with innovations throughout its history and most recently, the world’s first and only curve pack. The brand’s current success, combined with the opportunity for generous profit margins provided by Premium cigarettes, makes the new LEPs a must-stock for tobacco retailers. New York is one of the world’s most creative and inspirational cities and we wish all retailers the best of luck when entering the prize draw.”
