Cadbury’s Worldwide Hide returns for 2025

Cadbury has brought back its Worldwide Hide for a fifth consecutive year, after 400,000 people took part in 2024.

The premise is simple: a virtual Easter egg hunt, live until 20 April where consumers can hide an egg on a virtual map anywhere in the world for someone they love, alongside a clue to help them find it.

Spanning across digital, out-of-home advertising, broadcast TV and radio, the activity is designed to bring people together and encourage sharing and gifting