Mondelez is bringing back its Win a Day in Their Boots promotion for a second year, offering chocolate-loving football fans even more experiences through its Cadbury FC platform.
Running from January to March across hundreds of Cadbury packs, the campaign aims to boost retailers’ sales after Christmas and returns with new prizes for 2023.
To be in with a chance of winning, shoppers simply enter the barcode and batch code of any participating Cadbury product online, select their preferred experience day and are immediately entered into the prize draw. Up for grabs are a VIP hospitality match day and a stadium tour; a training day with club coaches and full training kit for the winner and a group of friends; or meeting a football legend with a behind the scenes day. And new for 2023, there are also hundreds of instant win general admission match tickets to a selection of games.
Christina Bland, Brand Manager for Cadbury, commented: “The last Win A Day in Their Boots activation reached 84% of adults in the UK and added £2.5m in sales. We’re confident with new prizes and a new campaign including online, social and out-of-home support we’ll be making a big impact in 2023!”
The 2023 Win a Day in Their Boots campaign runs from January in partnership with Arsenal, Chelsea, Liverpool, Manchester City, Manchester United and Tottenham Hotspur, reaching an estimated 35 million football followers across social media.
Mondelez advised retailers to stock up on the full range of participating Cadbury SKUs to take advantage of the promotion and visit snackdisplay.co.uk for more information and advice.
