Cadbury has dusted down its ‘Secret Santa Postal Service’ for 2022, to inspire people to send a chocolate bar, in secret, to someone special.
The returning festive activity will pop up in digital and static posters across the country for six weeks until Christmas Eve.
The posters invite members of the public to send chocolate secretly to someone special simply by scanning a QR code. A total of 120,000 Cadbury chocolate bars will be released gradually every day of the campaign until 24 December to ensure as many people as possible can send chocolate secretly to someone special. The digital posters appear at random throughout the day, playing into the excitement of giving anonymously at Christmas.
Subject to availability, people can choose from a range of products, including Cadbury’s original Cadbury Dairy Milk bar, and Oreo, Caramel, Wholenut, Fruit & Nut and Plant bars. Also available is a range of seasonal products from the winter range, including the Cadbury Dairy Milk Mini Snowballs bar and Cadbury Dairy Milk Winter Wonderland bar. All the options are the standard size and available to retailers.
The Cadbury Secret Santa postal service runs until Christmas Eve across UK TV, video-on-demand, cinema, out-of-home, digital-out-of-home, social, print, radio and digital.
Cadbury is also partnering with The Trussell Trust for the third year running this Christmas to donate 75,000 bars of chocolate to over 200 food banks in the food poverty charity’s network. It will also make a financial donation to support the Trust’s longer-term mission of fighting hunger in the UK.
