Off the back of its most successful Easter ever in 2023, Mondelez is out to drive further excitement through the 2024 season with the return of its annual Find the Winning Egg campaign, which is back for a third time – and now bigger than ever.
Shoppers will once more be encouraged to keep an eye out for special half-milk chocolate, half-white chocolate Cadbury Creme Eggs. If a lucky consumer unwraps one, they will be rewarded with one of the hundreds of cash prizes on offer, which run all the way up to a top prize of £10,000. Eggs-citingly, in 2024 there will be more winning eggs than ever before.
Once again, retailers that sell a winning egg could win a top prize of £1,000 for themselves and their store. There are also a number of other cash prizes up for grabs, ranging from £25 to £500, as well as Amazon vouchers.
The competition will be supported with social, digital, and outdoor activities, letting everyone know that “the goo is back”. There will also be a suite of POS materials retailers can use to add some in-store theatre.
Charlotte Parkes, Senior Brand Manager for Cadbury Easter, said: “We loved seeing shoppers rise to the challenge of finding the delicious half-milk chocolate half-white chocolate Cadbury Creme Eggs to win their prizes. To those who weren’t so lucky – don’t worry! We’re giving you the chance again this coming Easter, with a prize for retailers too.”
Last year, the Cadbury White Creme Egg was the number one new product in the market at Easter and Easter 2024 will see the launch of the Cadbury Creme Egg Bar. This will mark the brand’s first foray into tablet format in the UK.
