As Cadbury enters the second year of its ‘Show you care, hide it’ campaign, the Mondelez brand has launched the ‘Cadbury Worldwide Hide’ – a virtual experience where consumers can hide an Easter egg anywhere in the world for someone they love.
Using Google Maps Street View, the hider can share a personalised clue that will only mean something to the recipient.
Hiders have two options: to either purchase one of four Cadbury Easter Eggs from its range (UK/ROI delivery only) that their seeker will physically receive once they’ve found the egg online or they can choose to simply hide a virtual Easter egg for free for a loved one to find.
The campaign will be widely publicised via TV, video-on-demand, social, digital, out-of-home, PR, in-store and online.
