Cadbury has launched Wispa Gold in its twin-bar Duos format.
Radhika Pai, Brand Manager at Mondelez International, explained: “With both Wispa Gold in growth and Wispa Duos growing ahead of the category at 13% , it’s an obvious choice for us to bring the two together in Cadbury Wispa Gold Duo.
“I’m confident Cadbury Wispa Gold Duo will help retailers drive impulse sales this summer and beyond and build on the sharing occasion.”
Wispa Gold Duo is available now in cases of 32 x 72g packs with an 85p RSP.
For further enquiries, retailers can telephone Mondelez on 0870 600 0699, email retailer.services@mdlz.com or visit deliciousdisplay.co.uk.
