Cadbury has launched a new on-pack promotion to engage football fans in stores across the UK.
Win a Worldie is appearing on packs of Cadbury chocolate – as well as selected Maynards Bassetts, Trebor and Cadbury Biscuits products too – through to November. Prizes up for grabs include meet and greet experiences with some of football’s biggest names.
Four lucky winners will bag the top tier prize of a tailored experience – such as a round of golf, a training session or a kickaround – with players like Harry Kane, Neymar Jr, Steph Houghton or Virgil van Dijk. Fans can also win personalised video messages, signed shirts and social media engagements from their favourite Worldie. There are also almost 2,000 Cadbury FC-branded high street and lifestyle £10 and £15 vouchers up for grabs.
The promotion is supported by a significant marketing spend including PoS material, out-of-home advertising and digital and social media support.
To enter shoppers need to buy any participating pack from the Cadbury, Maynards Bassetts, Trebor or Cadbury Biscuits’ ranges and enter the product’s batchcode and barcode online for a chance to win. Consumers can also select their favourite Worldie from the line-up at this point.
Cieran James, Brand Manager for Cadbury at Mondelez International, said: “This is Cadbury FC’s most iconic promotion yet so we can’t wait to roll it out across stores. Win a Worldie gives your shoppers the chance to meet their football heroes – or even wow their friends with a personal comment from them on Instagram! This disruptive promotion will certainly help retailers to build excitement and tap into additional sales from football-loving shoppers this year.”
Retailers can visit www.deliciousdisplay.co.uk for category advice and more information on the top-selling packs across confectionery and biscuits.
