Cadbury’s second phase of its partnership with the Premier League kicks-off in January with its new ‘Win A Legend’ promotion.
Running from January 1 until March 31, 2018, the new promotion gives consumers the chance to win an experience day with a Premier League former player (Thierry Henry, Ian Wright, Jamie Redknapp or Michael Owen). Thousands of instant win prizes are also up for grabs, including pairs of match tickets and Cadbury Premier League merchandise.
To be in with a shout, consumers need to purchase a Cadbury Dairy Milk core single or tablet then visit the CadburyLegends website and scan the logo with their phone.
Supported by a £4m full-brand campaign, including out-of-home and digital activity coupled with POS and pre-fills, the promotion aims to help drive penetration and frequency both in the singles and tablet categories.
Commenting on the new promotion, Katrina Davison, Brand Manager for Cadbury Dairy Milk, said: “We’ve focused on our core range, which are legends themselves within the confectionery category, and coupled it with strong support so we expect demand to be high. Retailers should stock up in advance and maximise visibility in store with the impactful POS theatre to make the most of the opportunity.”
The core range for the Win a Legend promotion is:
Singles:
- Cadbury Dairy Milk – 65p RSP, 45g, 48 packs per case
- Cadbury Dairy Milk Caramel – 65p RSP, 45g, 48 packs per case
- Cadbury Dairy Milk Fruit and Nut – 65p RSP, 49g, 48 packs per case
- Cadbury Dairy Milk Whole Nut – 65p RSP, 45g, 48 packs per case
Small tablets:
- Cadbury Dairy Milk – £1.49 RSP, 120g, 17 packs per case
- Cadbury Dairy Milk Caramel – £1.49 RSP, 120g, 13 packs per case
- Cadbury Dairy Milk Fruit and Nut – £1.49 RSP, 110g, 14 packs per case
- Cadbury Dairy Milk Whole Nut – £1.49 RSP, 120g, 13 packs per case
Medium tablets:
- Cadbury Dairy Milk – £2.49 RSP, 200g, 14 packs per case
- Cadbury Dairy Milk Caramel – £2.49 RSP, 200g, 14 packs per case
- Cadbury Dairy Milk Fruit and Nut – £2.49 RSP, 200g, 12 packs per case
- Cadbury Dairy Milk Whole Nut – £2.49 RSP, 200g, 11 packs per case
