Mondelez International has announced the nationwide rollout of its Cadbury Dairy Milk Happy Birthday gifting bar.
This 360g bar has an RSP of £5.85 and is set to capitalise on birthdays, which account for a massive 25% of all gifting occasions [Kantar Gifting Report 2023], helping to continue driving the recent strong growth seen in the gifting and sharing segment [Nielsen, Total Coverage, YTD data to 05/10/24].
The firm advises retailers to merchandise the bars adjacent to other gifting opportunities, such as flowers, cards and other gifting categories, to help drive incremental sales and inspire shoppers.This truly celebratory treat is a perfect example of the sharing spirit of Cadbury’s, enabling the public to be more giving in gifting moments, big and small. Retailers will be able to stock the New Happy Birthday bar all year-round appealing to all customer bases, from all walks of life.
