After it first launched in 1993 – a year that also gave us Friends, The X-Files and a false start in the Grand National – Cadbury is relaunching its Top Deck bar in the UK.
The limited-edition bar, which boasts two layers of white and milk chocolate, is popular in Australia and South Africa, and returns as part of the brand’s continued 200th anniversary celebrations.
The new bar will feature vintage-inspired packaging from the original Top Deck back in the day.
It will be available from July in both plain and price-marked 95g packs with an RSP of £1.65.
The launch will be supported by in-store POS, activations, and social and PR activity.
For ranging and merchandising advice, retailers can visit snackdisplay.co.uk.
Mara Popa, Brand Manager at Mondelez International, said: “We’re delighted to be answering Cadbury fans’ requests and relaunching Cadbury Top Deck in the UK for a limited time, as part of our 200-year anniversary celebrations.
“With two delicious layers of milk and creamy white chocolate, every bite of Cadbury Top Deck will reward shoppers with pure indulgence, making it a must-stock for retailers!”
