Cadbury has expanded its Duos range by bringing another of its leading countlines – StarBar – into the growing format.
Cadbury StarBar Duo offers 2 x 37g bars containing salty peanuts, chewy caramel and Cadbury milk chocolate. It is available now in cases of 32 with an RSP of 95p per pack.
The launch is supported by in-store activities and POS.
The duos format is currently growing by 36% in the category, with Cadbury Duos outpacing this growth even further at almost 54%. Research also shows that consumers are not only choosing duos for themselves but are also sharing them, thus positioning the new launch to help retailers expand into sharing occasions.
Mondelez advised retailers to range StarBar Duo as a key part of their chocolate offering, alongside the rest of the Cadbury Duos range in the food-to-go and meal deal sections. For further merchandising advice and info on their confectionery range, retailers can visit snackdisplay.co.uk.
