Mondelez has made two new additions to the Cadbury Biscuits range, Cadbury Sandwich Snack and Cadbury Cookie Bites.
Cadbury Sandwich Snack contains 63% Cadbury chocolate sandwiched between crunchy biscuit. The product is already established in the Irish market, where it is the number one selling biscuit SKU and still growing at 16%.
Packs of six 22g bars are available now in cases of 27 with an RSP of £2 per 6-pack.
The launch will be supported by a marketing campaign across out-of-home advertising, social and digital media later this year, and in-store support for retailers.
Cadbury Cookie Bites offer mini chocolate chip cookies dipped in Cadbury chocolate and scored a 73% purchase intent in consumer testing. The bite-sized snack is aimed at big night in and sharing occasions.
It is available now in cases of 8 x 110g sharing bags (RSP £1).
Anna Petsi, Brand Manager for Cadbury Biscuits at Mondelez International commented: “With consumers continuing to spend more time at home, these two new launches from Cadbury Biscuits are perfectly placed to help retailers tap into the big night in occasion. We know shoppers will love these indulgent new treats to share with those in their households as they unwind at home.”
